I have ADHD. I earn decent money. I have NO savings.
20 years of trying, 20 years of failing.Budgeting apps don't work for ADHD brains.
We need external accountability - willpower alone doesn't cut it.
Launching February 2026 • 39 of 50 spots remaining
HOW IT WORKS
Choose your weekly savings target — £25, £50, or £100. Start small or go big.Connect your bank via TrueLayer securely (read-only access, we never see your password or touch your money).Every week, one simple check:
✓ Hit your target → Keep 100% and build your streak
✗ Miss your target → Lose 10-25%, which gets split among people who succeededJoin solo or with a small group (5-6 people, weekly video calls to stay accountable).Real money on the line. Real people keeping you honest. Real progress.
This is contingency management—proven by World Health Organisation (WHO) and NHS for 40+ years.I'm testing whether it works for ADHD savings with 50 people in February 2026.
William Caulker
Data Scientist
MSc Behavioural Science (in progress)
Founder, RISE
Why I built RISE?
For 20 years I was stuck on the same wheel:Get paid → Two-thirds gone to bills and debt → Impulse spend for relief → Checkout anxiety: "Will my card decline?"I tried everything—Monzo pots, savings challenges, books, podcasts, several budgeting apps.They didn't work. Not because they're bad, but because they rely on willpower.For ADHD brains, willpower-based solutions fail.The cycle repeats. Fees accrue. Stress becomes background noise.I thought, "I just need to earn more." Wrong. We need better systems to keep and grow our money.I had to break the cycle when my second child was on the way.Not with willpower, but with proven behavioral science that works for ADHD brains.So I built RISE.
THE SCIENCE BEHIND RISE
Contingency management has been proven to work for 40+ years.It's used by:
• World Health Organization (WHO) - for addiction treatment
• NHS - for smoking cessation and substance abuse
• Researchers worldwide - 200+ published studiesSuccess rate: 60-80% for behavior change (vs 20-30% for willpower-based methods)External stakes + accountability = behavior change.What's new: Applying it to savings for ADHD people.
JOIN THE FOUNDING 50
£50 deposit funds development and secures your spot.You're not just testing—you're helping build Rise.WHAT YOU GET:
✓ Lifetime 50% off when we launch (£5-12.50/month instead of £10-25)
✓ First access (February 2026)
✓ Direct input on product features
✓ Founding member statusYOUR £50 FUNDS:
• TrueLayer integration (secure bank verification)
• App development and hosting
• Running the 8-week research study
• Support and operational costs100% refundable if RISE doesn't launch by March 1, 2026.Think of it like Kickstarter: early supporters fund creation, get special perks.
39 of 50 spots remaining
FREQUENTLY ASKED QUESTIONS
Q: Is this a scam? How do I know my money is safe?A: Fair question. Here's how your money stays safe:• Your money stays in YOUR bank account—we can't touch it
• RISE uses TrueLayer (FCA-authorised, bank-grade security) for read-only verification
• I see: "Did you save £50 this week?" (Yes/No)—that's it
• I don't see: passwords, transaction details, or full balances
• You approve any penalty payments—no auto-debits without your consent
• £50 deposit is 100% refundable if we don't reach 50 commitments and launch by March 1, 2026
• Full transparency: you see exactly where penalties go (to others in your group who succeeded)
I'm not asking you to send RISE money to "hold." You keep full control. Set up a savings pot and we use TrueLayer to verify.
Q: What happens to my £50 deposit?A: Your £50 deposit does two things:1. Funds developmentBy joining as a Founding 50 member, you're directly supporting the production of Rise—building the app, integrating TrueLayer, running the study.
This isn't a finished product yet. Your £50 helps make it real.2. Secures your benefits• Lifetime 50% discount (pay £5-12.50/month instead of £10-25)
• First access when we launch (February 2026)
• Direct input on product development
• Founding member status
If we don't launch by March 1, 2026: 100% refund, no questions asked.
Q: Is this proven to work?A: The method (contingency management) is proven—used by the WHO and NHS for 40+ years with 60-80% success rates for behaviour change.What's new: applying it to ADHD savings.
I'm testing whether what works for quitting smoking works for building savings. The science says it should. We're proving it together.
200+ published studies back contingency management. This isn't experimental—it's established science applied to a new problem.
Q: Do I need to have ADHD to join?A: No. Rise is designed for ADHD brains, but anyone who struggles with impulse control or saving money can benefit.If you've tried budgeting apps and they didn't work, if willpower-based solutions have failed you, if you need external accountability—Rise is for you.
ADHD diagnosis not required.
Q: How much will I need to save each week?A: You choose your target: £25, £50, or £100 per week. This can be paid up-front if monthly is easier.Start with what feels realistic. You can adjust later if needed.
The goal isn't to max out your savings overnight—it's to build a consistent habit.
Q: What if I miss my target one week?A: You lose 10-25% of your weekly target (exact percentage depends on what we find works best during testing).That penalty gets split among people in your group who hit their targets that week.
Example: £50 target, 20% penalty = you lose £10, which gets distributed to others who succeeded.This creates real stakes. Missing hurts. Succeeding feels rewarding.
Q: Can I do this solo or do I have to join a group?A: Both options available.Solo: Just you and the financial stakes. No group accountability.
Group: 5-6 people, weekly video check-ins (up to10 mins), mutual accountability.
Early research suggests groups work better (social + financial accountability), but I'm testing both.
Q: When does this actually start?A: February 2026.You're joining the Founding 50 the first cohort testing Rise for 8 weeks (Feb-Mar 2026).
Your £50 deposit reserves your spot. We'll contact you in late January with exact start date and onboarding details.
Q: What if this doesn't work for me?A: If Rise doesn't help you save more money, you can leave anytime during the 8-week test period.Your £50 founding deposit is non-refundable once we launch (because it secures lifetime 50% off), but you're not obligated to continue using Rise beyond the initial 8 weeks.
Q: Is my bank data secure?A: Yes. We use TrueLayer, which is:• FCA-authorized (UK Financial Conduct Authority regulated)
• Bank-grade 256-bit encryption
• Read-only access (we can't move money, only verify balances)
• Used by major UK fintechs (Chip, Plum, Emma, etc.)We never see your banking password, transaction history, or full account details. Only: "Did you hit your savings target this week?"
Q: Who are you and why should I trust you?A: I'm a data scientist and behavioural science MSc student at Durham University.I built Rise because I needed it—20 years of ADHD, decent income, zero savings.
I'm running this as a research study (collecting data to publish findings) to prove that environment redesign works better than financial education for ADHD people.
This is my attempt to solve a problem I've lived with for two decades using proven science.
You can find me on LinkedIn, email, set up a call or meeting.
Q: What happens after the 8-week test?A: Three possibilities:1. It works: Rise becomes a full product. You keep your lifetime 50% discount (£5-12.50/month instead of £10-25). You can continue or leave.2. It works, but needs changes: We iterate based on feedback, relaunch improved version. You keep your founding discount.3. It doesn't work: We publish the findings honestly, refund isn't possible (you got 8 weeks of the service), but we'll have learned something valuable.Either way, you contribute to research that could help thousands of people like us.
Q: What happens after the 8-week test?A: Three possibilities:1. It works: Rise becomes a full product. You keep your lifetime 50% discount (£5-12.50/month instead of £10-25). You can continue or leave.2. It works, but needs changes: We iterate based on feedback, relaunch improved version. You keep your founding discount.3. It doesn't work: We publish the findings honestly, refund isn't possible (you got 8 weeks of the service), but we'll have learned something valuable.Either way, you contribute to research that could help thousands of people like us.
Q: Only 50 spots?A: Yes. This is a research study, not a mass launch.50 people is the right size to:• Collect meaningful data
• Provide personalised support
• Test the concept properly
• Keep groups small (5-6 people max)If it works, we'll scale. But first, we prove it works.
Q: Can I join from outside the UK?A: For the February 2026 test, UK only.We're using TrueLayer (UK bank verification) and focusing on one market first.
If it works, we'll expand internationally. But for now: UK residents only, sorry.
Still have questions? Email me at [email protected] or DM on LinkedIn.
READY TO BREAK THE CYCLE?
Join the Founding 50.Test proven behavioral science for ADHD savings and financial impulse control.8 weeks. Real stakes. Real accountability. Real results.
39 of 50 spots remaining • Launching February 2026100% refundable if RISE don't launch by 28th Feb, 2026
Thank you for you time and attention - it means a lot that you've read this far.